Butlin’s Conference & Events will attend the upcoming Meetings Show for the first time as part of its plans to establish itself as a leading event space provider. Hoping to challenge people’s opinions of the holiday provider, Butlin’s will be setting up a stand at London’s Olympia this June to show what opportunities they offer to businesses.
The show will give Butlin’s the chance to trial its new marketing campaign, tackling its brand perception. ‘Think you know Butlin’s? Think again’ is hoping to highlight the company’s philosophies and beliefs, educate those on its history and show how it can help to bring out the best in its team, as well as its visitors.
Seeing itself as an alternative to the traditional event space in a time when alternative venues are becoming more popular, the company wants to become a sought-after corporate tool for team building, conferences and events.
The team will be giving visitors the chance to meet with their experienced events team and learn more about the company’s corporate side, including a range of spaces from 10-seat boardrooms to traditional fairgrounds and even exclusive hire of an entire resort. Giving Butlin’s the chance to show off its accommodation and catering options, the company is confident that attending The Meetings Show will prove its pulling power within the industry.
“Choosing to exhibit at The Meetings Show for the first time was an easy decision for us,” said Simon Jones, National Sales Manager for Butlin’s Conference & Events. “This year’s show provides us with an exciting opportunity to highlight Butlin’s as a corporate destination and challenge people’s misconceptions of the brand, inviting them to think again about who we are and what we offer.”