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CASE STUDY: Eat, Meet, Sleep, Repeat – Pets at Home Pet Care Conference takes over Butlin’s

Butlin’s Bognor Regis acted as the host venue for the recent Pets at Home Pet Care Conference – Here’s how its event management team helped put on the show…

With its state-of-the-art audio-visual infrastructure, diverse catering options, and ability to accommodate up to 1200 guests together, Butlin’s Bognor Regis resort proved to be the perfect setting for this renowned industry event.

The Pets at Home Pet Care Conference, held recently at Butlin’s Bognor Regis, brought together industry professionals, to come together as one team to celebrate their colleagues, hear business updates from the new executive team and provide a truly memorable experience.

With a focus on delivering impactful presentations and interactive sessions, Butlin’s’ top-of-the-line audio-visual facilities provided the perfect platform to captivate the audience. At Studio 36, a blank canvas, high tech venue, available for corporates to hire exclusively and hold their meetings and events. The venue’s large screens, projectors, sound systems, and stage lighting enabled seamless content delivery, ensuring that every presentation made a lasting impression.

Butlins’ capacity to accommodate up to 1200 guests made it an ideal choice for the Pets at Home Pet Care Conference. The spacious venue offered ample room for networking opportunities, breakout sessions, and interactive exhibits. What appeals about Butlin’s is that everything is on resort.

Attendees enjoyed comfortable and well-appointed accommodation, providing a relaxing and enjoyable stay throughout the conference. “The idea of being able to host all of our attendees at one site and not have to worry about transferring attendees to different hotels was one of the many benefits to selecting Butlin’s”.

Delegates don’t ever need to commute to various sites because everything is on location, including accommodation, ranging from private chalets to hotels. Meeting venues like Studio 36. Multiple restaurants including authentic Italian and locally sourced fish and chips. Plus the various activities, in SKYPARK – the multisensory play park and of course the new look traditional Fairground, where use is included to all guests.

A wow moment for the organisers was seeing how happy their attendees were at the fairground.

One of the standout features of having a conference at Butlin’s is its diverse and high-quality catering options. The venue’s culinary team delivered exceptional dining experiences, catering to a range of dietary preferences and restrictions. Including a Street food showcase and Afterparty, where attendees were treated to delectable food and beverages that exceeded their expectations.

Butlin’s’ experienced event management team played a crucial role in the success of the Pets at Home Pet Care Conference 2023. Their meticulous planning, expert advice, and seamless logistical coordination ensured that every detail was flawlessly executed. The venue’s dedicated event coordinators worked closely with the organisers, providing unparalleled support from start to finish.

“I admittedly had my reservations before heading to a site visit at Butlin’s, however as soon as I arrived, any concerns I had just disappeared.  I felt listened to, understood and excited at the concept of working with Butlin’s on our event.  The idea of being able to host all of our attendees on one site, right next to the sea, with a host of opportunities to add those extra “wow” moments; was in fact a no brainer!  The initial site visit ended up taking over 3 hours; which just shows the time and care the Butlin’s team dedicated to me even before anything was confirmed.

What I really loved is that we worked together as one team, there was no them and us.  Although events are hard graft for all involved, Butlin’s made it so easy for us and we had an absolute blast with them along the way! We would recommend Butlin’s as a venue for events – 100%” – Events Lead, Pets at Home

Speaking about the recent resort takeover, National Sales Manager for Butlin’s Dan Elliott said: “We were so pleased to welcome the team from Pets at Home for the Pet Care Conference 2023 to Bognor Regis. From the minute we met the team we knew that this was going to be an amazing event. They did an incredible job using the whole resort for work and play. The highlight for me was seeing the Street Food Festival in our Skyline venue and having 1200 delegates all together have a great time. 12 hours later that same space was being used for a large trade show. This event has been the highlight of the year for me so far and I am so pleased for everyone involved.”

Butlin’s continues to solidify its position as a premier event venue, providing unparalleled facilities and event management expertise. Its commitment to customer satisfaction and exceptional service has made it a preferred choice for conferences, exhibitions, and corporate events of all sizes.

Butlin’s is continuing to be recognised as a unique space to host events because they have also been shortlisted in the M&IT Awards under the Best UK Unusual Venue award – 2023 Finalists — M&IT Awards (mitawards.co.uk)

The feedback following the Pets at Home conference, which was an exclusive resort takeover, attributed the Butlin’s team to the success of their event.

“From the initial site visit with the team, there was no doubt in my mind that we would be in safe hands with Butlin’s. The welcome, the space in Studio 36, the willingness to listen and understand our specific event requirements was outstanding!

The on-resort team were absolutely fantastic in the lead up to and onsite.  Nothing was ever too much, and should a request perhaps be a little farfetched, it was never a no, and more of a lets see what we can do to make this happen. So refreshing!!” – Events Lead, Pets at Home