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Emirates Old Trafford
Smart Group - Electric Xmas event organiser resource now live, a global network of professional conference emcees, moderators, and facilitators working across virtual, hybrid and in person events, has gone live.

The launch follows a hugely successful period of activity following its October 2020 ‘soft launch’ with a series of virtual, hybrid, studio and in-person events being held on behalf of clients in London, Zurich, Lausanne, Barcelona, Frankfurt, Brussels and San Francisco.

The network was launched to support agencies, associations and corporates with sourcing professional hosts and moderators for events of all kinds, wherever in the world they are required. already has a growing list of experienced and professional Associates to assist clients across the UK, Europe, North America and Asia Pacific. Sustainability, diversity and experience have been established as the three founding principles of the network, which has been founded by professional emcee and meeting designer, Samme Allen.

Jennifer Rose, from ESAIC (European Society of Anaesthesiology and Intensive Care) who used the network for their annual event, said: “ were the best partners we could have chosen for our congress. They were incredibly professional and flexible and helped us pivot from an in-person event to a virtual one seamlessly. The amount of work, dedication and pride in the outcome was above expectations, and we look forward to working with them again soon.”

Emily Hutton, Senior Event Manager at Bray Leino Events, adds: “We learned about whilst sourcing virtual hosts for a series of UK Government events. We have now used the service several times, and have found it to be a simple, effective and practical way of sourcing experienced professional conference hosts. All the associates we have worked with are experienced in digital and in-person events, and they have worked closely with our clients to deliver increased audience engagement, and we hope to continue to work with them for future client events.”

In addition to providing experienced hosts around the world, the network also supports its growing list of international clients with meeting design, audience engagement strategies, speaker coaching and studio management.

“We developed as a solution to a growing client need for experienced emcee, hosting and moderating that can be delivered cost effectively, flexibly and in the most sustainable way,” said Founder Samme Allen. “Having an event professionally moderated is becoming increasingly important to its success, as organisers are looking to increase audience engagement and ultimately improve the overall delegate experience. Being able to source experienced, professional and brand appropriate hosts with one simple click of a button is what clients are now looking for in this fast-changing environment.”