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    IET Venues harnesses tech for future hybrid events

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    IET Venues has announced a series of hybrid event packages to break down the borders of events in London and Birmingham to far-reaching audiences.

    The two established venues, IET London: Savoy Place and IET Birmginham: Austin Court were already well-versed in the streamlined delivery of technical AV before lockdown. In recent weeks, the approach of the AV teams has been to refute the concept of online streaming as an interim makeshift solution for live events, and endorse the elevated importance of interaction through the use of the very best technology to come up with a worthy solution.

    Savoy Place is offering the unique services of IET.tv, using its in-house video and webcasting team with its own independent broadcasting channel, offering both live and post-event uploads to the highest standards. Hybrid events require top quality AV and video production so that virtual participants are provided a similar experience to in-person participants. Knowing every inch of the venue like the back of their hand, the experienced team know every angle and hidden trick to ensure the lighting, sound and delivery of video is of unbeaten quality.

    To ensure the success of hybrid events, the venues’ AV teams have been integrating popular online meeting platforms into their own AV systems, so online and live audiences can interact simultaneously with presenters and speakers, as well as with each other. Multi-layer video switchers and digital sound desks allow the management of audio and video coming from different sources and locations and can merge them together in a multilevel communication layout. The packages offer optional add-ons like Sli.do, which can be embedded into the streaming to encourage interactivity.

    On the need for these new tailored hybrid packages, Stefano Raun-Byberg, AV Manager at Savoy Place said: “AV technology post lockdown will be the stepping-stone towards a more stable live events industry. Video streaming, webinars and online meeting platforms will be more and more integrated in our traditional venue-based events, and we needed to find bespoke solutions to include and engage people, rather than making them bare spectators.

    “As such, it is not about ‘making do’ when we can’t host a full capacity live event, but about enhancing the experience for delegates from afar by making them feel more embedded than ever. The structure of our hybrid events has been built around an online audience, for an all-encompassing online experience, rather than simply persevering with a reduced live event and making the footage available for others to watch. It is the team’s experience and unparalleled equipment at IET Venues that allow this approach to be executed professionally – something that cannot be replaced by the interim solution of home web-casting that we have all become accustomed to in recent months.”

    For more information on IET Venues, click here.

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    AUTHOR

    Lisa Carter

    All stories by: Lisa Carter