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VIDEO: Join PA Life, Global PA & Save The Children for a Race To Yemen

PA Life has teamed up with Global PA to raise money and awareness for one of the world’s worst humanitarian crises – please join us!

Six years of war has left 12.4m children needing assistance. Half of Yemen’s health facilities have been forced to close or are only partially functioning as a result of the war, leaving millions vulnerable to coronavirus.

Yemen is a perfect storm of humanitarian, protection and economic crises, with each fuelling the other. Save The Children’s teams are in Yemen right now, making sure children have good food, healthcare and can keep learning and stay safe from violence. But the crisis is worsening. And now the UK government is cutting its aid budget to Yemen by more than half, leaving many children to face this on their own.

This heart-breaking situation is why PA Life and Global PA is launching the Race To Yemen challenge, to help raise money and awareness for this situation. And we’re urging as many Assistants as possible to get involved with colleagues, friends and family.

The challenge will take place throughout August and taking part is simple:-

  • Create a team and aim to raise £1,000 – this could provide 83 children with a ‘school in a bag’ kit so they don’t miss out on education.
  • Once you have set up your team, let us know you’re taking part – email – so that we can help you to set up your Just Giving page and so that we can keep in touch and share our journeys.
  • From August 1st, start tracking your steps or miles! Walking, running, swimming, cycling or anything else counts towards your mileage. Tell us each week the combined total from your team and we will keep a score board which will be published each week via PA Life. We’ll also promote your teams via mini interviews and pics to help us all stay inspired and motivated.
  • The aim for the combined steps/miles from all teams to take us from London to Yemen (4,593 miles) during August.

With the challenge taking place during the school holidays, it’s a perfect opportunity to get children involved too – and we all know that we should increase our step counts!

So join us today! And if you’d like to know more about the situation in Yemen and what Save The Children is doing in the region, you can catch up on Global PA’s webinar here or watch in full below: