PA Life is thrilled to announce that the brand has forged a stronger relationship with Mash Media, organisers of The PA Show.
As part of the new relationship, during The PA Show – which takes place on February 26 and 27 at Olympia, London – PA Life will take ownership of the two-day conference programme, billed ‘The PA Life Masterclasses’.
“We’ve enjoyed a long-standing relationship with the event formerly known as the office* show. This new agreement will further underpin that, while bringing further opportunities for us, and for our readers,” said Sarah Beall, MD of Forum Events, publisher of PA Life.
“The PA Show will undoubtedly be a must-attend event for all PAs, EAs and administrative staff. We’re delighted to be able to extend our brand to the conference sessions, and we look forward to curating a series of top-level PA Life Masterclasses for all attending the PA Show next year.”
This news also coincides with the recent re-branding of The PA Show, which was formerly known as office*.
Duncan Siegle, event director of The PA Show, added: “We have enjoyed a great partnership with PA Life in recent years and have been looking at ways to make this allegiance stronger. PA Show is the largest event dedicated to this highly influential audience and PA Life is the leading media brand in the market, as well as providing the leading Club for PAs, EAs and administrative staff. Now is the perfect time for us to pool our resources.
“The show and the publication should be an essential part of every PA’s professional life and we want to make sure everyone has an opportunity to attend the show as well as receive the magazine. Our stronger partnership with PA Life will help us expand our reach into the PA sector.”
“The conference programme, now known as The PA Life Masterclasses, and which delivers CPD points, is always well received and this partnership will allow more PAs to see the benefits the show can deliver them both personally and professionally. The conference will deliver roughly 40 sessions which will help them grow in their roles. Working together with PA Life has helped make the 2019 conference even stronger.”
PA Life will also be hosting a panel session on Tuesday, February 26 2019, at the show focussing on the impact Brexit will have on business travel.
To register to attend The PA Show next year, click here.