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The Grand Brighton launches campaign to drive brand awareness

The Grand Brighton

The Grand Brighton has initiated their  ‘Like No Other’ campaign with ‘Events That Had a Voice’.

The Grand Brighton is launching a campaign to drive awareness across corporate and MICE sectors ahead of the reveal of its major façade works. The year-long campaign, ‘Like No Other’, draws on the hotel’s independence and contemporary take on traditional hospitality. The campaign begins with a  6 month digital drive – ‘Events That Had a Voice’ – which aims to shine the spotlight on the various milestones that have been hosted by the landmark seafront hotel.

Launching ‘Events That Had a Voice’ is ABBA’s 1974 Eurovision win, a time that saw the hotel take centre stage as the band was catapulted to fame. The significance of the Grand Brighton in their Eurovision win can also be seen at the Southbank Centre’s brand new ABBA exhibition with the recreation of the Napoleon Suite where the band stayed.

Director of Sales, Alison Edwards said: “The hotel’s unique history and independent spirit really does make it ‘Like No Other’, and exploring the events that have taken place over the years show how big a part the hotel has played in popular culture. Brighton is well known for having a vibrant buzz and we want to highlight the hotel’s forward-thinking spirit as part of the city’s cultural legacy, while recognising its wider impact in the UK and beyond.

“2018 will be a milestone year for the hotel as it reveals the fresh new face of its 153 year old façade adding to the array of ‘Events That Had a Voice’ at The Grand Brighton.”

The Grand Brighton is an independently owned hotel boasting sea-facing rooms and an extensive portfolio of meetings and event spaces, alongside seafood restaurant GB1 and the popular Victoria Bar, Lounge and Terrace.

For more details on the hotels offerings please click here.

We are delighted to announce that The Grand Brighton is a partner for this year’s PA Life Summit. If you want to join The Grand Brighton as one of our event partners and meet face to face with Senior & Board-Level PAs who want to find solution providers and discover innovative opportunities to help respond to the daily challenges of their professional lives then click here now!