• The Meetings Show 2017: Big Brand Inspiration

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    Gü, Coca Cola, Walt Disney, The Coconut Collaborative and Green & Black’s are among the brands presenting inspirational education sessions at this year’s Meetings Show. Leading female entrepreneur and co-founder of the ethical chocolate brand Green & Black’s Jo Fairley will be sharing the lessons that every business needs to follow using the rollercoaster story of her business success.

    Rafe Offer, Brand Manager at Coca Cola and Walt Disney Company and Global Marketing Director for Diageo will be presenting a session about the evolution of Sofar Sounds – starting from a living room in north London to being hosted in more than 300 cities around the globe. He speaks about innovation, company culture and the importance of customer insight using real-world examples from the international brands he’s worked with.

    Aaron Balick, Author of the Psychodynamics of Social Networking will present a session titled “Better Than You Know Yourself: Influence, Fake News, Algorithms, and Your Online Self”. The amount of personal information that you freely put online is unprecedented, and it’s being used like never before. But can an algorithm really know you better than you know yourself? The answer is complicated – but so are you.

    Andrew Davis, authority on digital and social media, who played a leading role in launching BBC 1Xtra and MySpace will be “Putting the ‘So what’ into digital marketing” with a session discussing the fact that while more and more brands are investing resources into digital marketing, showing a return is key. But how do you know what success is in a world that is forever changing? Andrew will break down the three most important questions event planners need to address in their digital marketing efforts.

    The Meetings Show is the premier event for the UK inbound and outbound meetings industry, and is taking place 13-15 June 2017 at Olympia, London. With more than 80 different education sessions and 700 exhibitors, it will be the biggest show to date, offering opportunities to meet and develop product knowledge from a host of destinations, venues and industry suppliers. Register at themeetingsshow.com.


    Molly Dyson

    Editor – PA Life

    All stories by: Molly Dyson