Twickenham Stadium has launched a new broadcast area called The Studio, allowing for hybrid and digital events.
Designed for a higher level of production, The Studio features broadcast media quality hardware and software, enabling event organisers to create richer content for digital first events.
The centre piece of The Studio is its state-of-the-art ‘smart studio’ managed by Eclipse. The area features a 7.5m x 3.5m LED backdrop, full broadcast appropriate lighting rig, cameras, content and design facilitation. There is also a separate green room facility situated just above the studio, also for use by event planners.
With the industry continuing to be influenced by the global pandemic, The Studio offers event organisers the flexibility to create hybrid meetings, but also quickly switch to broadcast content if needed. The Studio is designed as a fully Covid-19 secure environment in keeping with the rest of the stadium and comes serviced by an experienced crew.
Nils Braude, Managing Director at Twickenham Experience Ltd, said: “As with all innovations at Twickenham, we’ve worked closely with our clients, as well as the team at Eclipse, to create a space that is fit for the next evolution of event organisers.
Organisers now need to be both event professionals and media experts. Through The Studio, we can now give them more support and more options, throughout the stadium, as their event evolves. Most importantly, we’re able to offer them quality and high-end production at every level.”
As well as live broadcasting, The Studio can be used to pre-record content, with specifically designed, branded and bespoke backdrops, produce high quality webcasts, and even video conferencing, with the capabilities of feeding in multiple speakers from anywhere in the world into the main studio.
Nils, added: “As a venue we need to adapt to a new event world and there is real demand for innovations like The Studio. We’re looking forward to working with the team at Eclipse to support our clients do something really extraordinary.”