A new YouGov Omnibus survey has asked how willing British workers would be to move to each of Channel 4’s shortlisted locations for its new HQ in order to keep their job, as well as an additional five for good measure.
Topping the list is Cambridge – not on Channel 4’s shortlist – which 45% of workers would be willing to move to if their work required it.
The second most popular location is Brighton, which is on Channel 4’s shortlist, with 44% of workers saying they would be willing to move there with work.
The next most popular Channel 4 locations are Bristol (39%), Manchester (35%) and Cardiff (32%) – although they fall behind third-placed Edinburgh (41%), which is again not a Channel 4 shortlist location.
When it comes to London, the site of Channel 4’s current headquarters, only 28% of workers say they would be willing to move there (though this figure excludes those already living in London). This puts the capital on a par with Newcastle and Nottingham.
The least desirable locations that Channel 4 is considering are Belfast (17%) and Stoke (15%), while at the very bottom of the list is Hull, to which only 13% of workers would be prepared to go.