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    Toy Room

    Top venue stories of the year

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    As we continue to keep you informed on what’s happening in the events world and up to date, don’t forget to check us out on Twitter, Facebook or LinkedIn. Lumiere London Lumiere London was founded by fashion photographer Carlos Lumiere in 2005. It started as a photographic studio in the famous Menier Chocolate Factory in London Bridge, and over […]

    PA Life Club Christmas Party: The event of the year

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    Monday, November 26 2018, saw the PA social event of the year take place at a venue deep beneath the London Palladium. The PA Life Christmas Party, based at the Toy Room London, saw the coming together of 150 PAs, EAs, VAs, sponsors and suppliers to one of the greatest celebrations of assistant work in […]

    PA Life Christmas Party Awards: Shortlist announced – vote for your winners now

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    PA Life will reveal the five winners of these prestigious awards during the PA Life Christmas party at Toy Room on November 26.   To celebrate our PA Life Club members and their many achievements in the industry, PA Life will be crowning five award winners during its annual Christmas party at the end of this […]

    Don’t miss out on nominating yourself or a colleague for the PA Life Christmas Awards

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    Today marks the final day you’ll be able to nominate yourself or a colleague for the PA Life Awards, taking place at the Christmas party this month. You can nominate yourself or a colleague by sending a short paragraph to Jade Burke explaining why you or your colleague should be in with a chance of […]

    Reserve your space at PA Life’s must-attend Christmas party

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    To end the year on a high, PA Life is hosting its very own Christmas party this month inside the exclusive London club Toy Room. Taking place on November 26, guests will be able to enjoy some festive cheer and network with their peers, so don’t miss out on your chance to reserve your space […]

    PA Life Christmas party welcomes industry sponsors

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    PA Life is pleased to announce the sponsors of this year’s Christmas party, who will all have a presence during the evening’s festivities. Current sponsors include Green Hat People, Mecca Bingo and Travel Leaders UK, as well as Toy Room who will be hosting the evening. The party will take place on November 26 where […]

    PA Life introduces awards to reward Club members at 2018 Christmas party

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    PA Life will be rewarding its valued PA Life Club members at this year’s Christmas party, with five prestigious awards. During the party that takes place at Toy Room London on November 26, PA Life will announce the five lucky winners. The awards include: Networker of the Year – an assistant who goes out of […]

    Top stories of the week

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    As we continue to keep you informed on what’s happening in the events world and up to date, don’t forget to check us out on Twitter, Facebook or LinkedIn. The newest issue of PA Life magazine, digital edition The Harrods corporate gifting issue, which also features a PA PROFILE with Carys Stacey, EA at Moet Hennessy Europe and we […]

    Penelope Alice visits the elusive London venue, Toy Room

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    This week PA Life Club members got to visit the exclusive underground London venue, Toy Room. Based within the vaults of the London Palladium, the Toy Room main doors are hidden on Argyll Street, less than a minutes’ walk from Oxford Circus tube station. Upon arrival, I walked down the stairs, greeted by the Toy […]

    Interview: Beat’s Dimitri Serif on offering a 5-star service

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    Jade Burke chats with Dimitri Serif, events manager of London night clubs Beat and Toy Room, to discuss how the venues can cater to every PAs need and why it is so important to deliver a five-star service in a club environment. Can you tell us a bit about the Beat brand and how it […]


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