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The Meetings Show

EVENTS & MEETINGS REBOOT: Behold, the Great Outdoors!

With companies now planning their next big get together Russell Allen, Owner of Team Interactions specialist Fruitful, reveals how clients are thinking outside of the conference room box….

Over the last 18 months, across the nation, workers have spent lockdown sat WFH at their kitchen table or enjoying more time outside than they ever have done before. Now that temperatures are finally beginning to rise, the sun is becoming less of a stranger and as covid restrictions lift, we here at Fruitful are finding that companies and their employees are valuing outdoor space more.

Clients who would usually come to us seeking a nice indoor venue for 500 people, are thinking outside of the conference room box and seeking adventures, or at least space in the great outdoors but not in an obvious field.  We were tasked to find creative options for a particular brand that is a lot more urban. This client is now looking to hold their conference on Brighton Pier exclusively.

Companies are not just flocking to the beach however. Another client of ours moving away from the classic hotel suite is eyeing a well-known outdoor covered market offering, where guests can move around freely with a greater flow of air in more inspirational surroundings.

In a time where ‘business as usual’ is a bit of a contradiction in terms for companies big and small, it is clear that getting the team together to bond again face-to-face remains of paramount importance.

Be it on a beach, in an outdoor market, at a bespoke mini festival or team adventures and sumptuous feasts in the countryside, we really love playing our part in getting employees back together by putting our creative minds, venue partnerships and deep knowledge of venues to good use.

Here’s to the next exciting ‘out there’ brief!

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