Summer came to the city last month when the London Summer Event Show took place from 19-20 January at Merchant Taylors’ Hall. The fourth show in Story Events’ targeted exhibition series for event buyers (which also includes winter-themed London Christmas Party Show) welcomed a record 749 qualified visitors over its two-day run.
London Summer Event Show Director Dominique Gill comments: “We pride ourselves on quality over quantity and reject almost as many applications as we accept, so we’re ecstatic that this year saw our largest amount of qualified corporates attend the show.”
In total, 509 qualified buyers attended the Corporate Buyers’ Day on 20 January, from a range of corporate industries including media companies, banks and law firms. Some top names on the attendee list include Apple, Shell, Deloitte, Microsoft, Pfizer, BUPA and Deutsche Bank, to name a few.
Visitor Ele Mather from agency Brandrapport found that “it was good to go to a show that just had industry specialists. Some of these shows end up over crowded with anyone and everyone and it was nice that this one felt so exclusive”
The events came about due to a need in the industry for a more intimate and targeted platform for event professionals to meet face to face.
There was complimentary catering on offer throughout the event, with Merchant Taylors’ Hall’s in-house team providing breakfast, lunch and afternoon tea for visitors. There was also a full seminar programme.
The next event in the series is the London Christmas Party Show, which will take place at 8 Northumberland Avenue in London’s West End from 4-5 May. Applications to exhibit are currently being accepted.