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Vitality launches ultimate Business Sports Day

Sports Show Ltd and Vitality are set to bring you the ultimate Business Sports Day, taking place at the NEC in Birmingham on the 24 June.

The exclusive sporting team building event, which will find the UK’s ultimate business team, will be hosted by more than 30 sporting heroes including Rugby World Cup winners Will Greenwood and Maggie Alphonsi, Olympic Games gold medallist Mark Hunter and former World, Commonwealth and European world champion Roger Black MBE. The day will be led by former Olympian turned professor, Greg Whyte, who is well known for his involvement in Sport Relief with Jo Brand, John Bishop, James Cracknell and Cheryl Cole.

Business Sports Day with Vitality will give companies the opportunity to test their skills against some of the world’s leading corporations through a series of unique sporting tasks that have been designed to challenge the key business strengths. Set in a sporting metropolis, there will be more than 1,500 corporate athletes and supporters competing across over 100 teams, vying for a place in the Grand Final.

More than 25 sporting bodies have got together to create exciting and innovative sporting challenges and we’ve selected the best that will test teamwork, delivering under pressure, communication, precision and leadership. Hosted by sporting heroes, teams will have to navigate their way through various challenges and fight for points to be crowned the UK’s Business Sports Day with Vitality champions.

Teams will fight for points and tackle six different challenges, with each challenge supported by a bespoke team talk from a sporting hero. Following a champagne team lunch and more challenges the group winners will enter a knockout format in the Masterclass Arena. Additional challenges will be going on all afternoon as well for those who have been knocked out of the tournament. Business Sports Day with Vitality is supporting a number of charities who will be actively involved in the day including SportsAid, StreetGames and Sported.

Nick Read, Commercial Director at Vitality, said: “Workplace wellness is becoming an increasingly pertinent issue around the UK’s boardrooms. Our Britain’s Healthiest Workplace research shows that companies which are concerned about employee wellbeing, and have an authentic culture of health within the business, typically have healthier and more productive employees.”

Are you going to claim the bragging rights of the UK’s ultimate sporting team? To find out further details visit