Brits treat themselves 3 times a week to cope with stress - PA Life
  • Brits treat themselves 3 times a week to cope with stress

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    The stresses, strains and achievements of modern life leave the typical Brit feeling the need to treat themselves up to three times a week.

    Feeling sad, finishing a big project at work and getting stuck in traffic are among the main reasons for Brits choosing a ‘pick-me-up’.

    A detailed study into the reasoning behind a spontaneous treat such as enjoying some healthy cherries, or not so healthy chocolate, revealed one fifth do so because they ‘worked really hard’.

    A further 12 per cent opt for a meal out or a glass of wine after a big spring clean, and another 18 per cent feel they deserve a little indulgence when the sun is shining.

    Other reasons for a ‘treat’ include being able to stick to a budget for a length of time, following a diet for longer than a week and passing a test or exam.

    It also emerged some justify a little expense after doing a good deed, when it is raining outside, or just when they are tired.

    Matt Hancock, spokesman for Love Fresh Cherries, which commissioned the poll of 2,000 adults to celebrate the start of British cherry season, said: “Interestingly, the reasons for wanting a treat vary.

    “Adults can feel in need of a pick-me-up if they’ve had a bad day at work, got stuck in traffic or feeling sad.

    “But on the flipside, a treat can be something awarded when things go well too, like completing a big assignment at work or doing something kind for someone else.

    “The good news is that cherries are a great healthy treat that won’t break the bank and so can be enjoyed every day.”

    When it comes to the types of treats Brits favour most, ice cream, takeaways or a meal out are popular.

    However, we don’t always reach for ‘naughty’ treats, as cherries, a healthy meal and a revitalising spa day are also considered ‘special’.

    Posh coffee, a new book and a day off to do absolutely nothing at all also made the list.

    Researchers found nearly three quarters of the nation feel treating themselves every now and again is ‘important’ to their overall wellbeing.

    Most have a pick-me-up between two and three times a week although 15 per cent said five times a week or more.

    A further one in 10 said they never allow themselves anything special, according to the OnePoll study.

    It also emerged more than half of women would like to treat themselves more regularly, but 50 per cent feel bad at least some of the time when they do.

    The majority of women prefer regular inexpensive things, with 73 per cent saying they would rather buy some cherries or chocolate as a treat, than a car or a holiday.

    This compared to half of men who wouldn’t let money stop them from buying something expensive. One in 50 even said they’d purchase a new car.

    Of all the adults polled, a quarter agreed that when they treated themselves with food they preferred healthy food such as peaches, cherries and apples and one in 10 looked for something healthy but still tasty.

    Heart-warmingly, 58 per cent of adults said that they would treat their friends or family just because they’re great, or to show them how much they care.


    1. When you’re on holiday
    2. Birthdays
    3. Feeling sad
    4. Feeling unwell
    5. Because I haven’t treated myself for ages
    6. Working really hard lately
    7. Completing a goal
    8. When the suns out
    9. Feeling tired
    10. Working hard in the garden
    11. Bank holidays
    12. Because no one else will treat me
    13. Passing a test or exam
    14. Promotion or pay rise
    15. Doing a big spring clean
    16. Staying in at the weekend
    17. Finishing a big project at work
    18. Going for a long walk
    19. Winning a prize
    20. Sticking to a budget for a whole week/month
    21. When it’s raining heavily
    22. Trying something new out of your comfort zone
    23. Doing a good dead
    24. Sticking to a meal plan for a whole week/month
    25. After a break up
    26. When you’re snowed in
    27. Feeling hungover
    28. Helping a friend through a hard time
    29. After some bad feedback at work
    30. Going to the gym
    31. A night without the kids
    32. Moving house
    33. New relationship
    34. Resisting cake and biscuits at work
    35. Getting stuck in traffic
    36. Missing out on a promotion or pay rise
    37. Being early for work
    38. Letting someone have a space in a car park
    39. Missing the bus or train
    40. Being late for work


    1. Cake or chocolate
    2. A meal out
    3. A take away
    4. A glass of wine or a beer
    5. Buying something I’ve wanted for ages
    6. Ice cream
    7. A holiday
    8. Have a lie in
    9. A new book
    10. A new outfit
    11. Buying a nice coffee
    12. A trip to the pub
    13. A day off to do absolutely nothing
    14. A trip to the cinema
    15. Getting my hair done
    16. An extra hour in bed in the morning
    17. Going for a long walk
    18. New shoes
    19. Some new make up
    20. Something healthy but still tasty
    21. A new gadget like a computer or phone
    22. Buying lunch at work instead of a packed one
    23. A night on the town
    24. An early night
    25. Some fresh cherries
    26. A healthy meal
    27. A spa day
    28. Expensive cocktails
    29. A new car
    30. A trip to a theme park

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    Stuart O'Brien

    All stories by: Stuart O'Brien