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      Brits treat themselves 3 times a week to cope with stress

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      The stresses, strains and achievements of modern life leave the typical Brit feeling the need to treat themselves up to three times a week.

      Feeling sad, finishing a big project at work and getting stuck in traffic are among the main reasons for Brits choosing a ‘pick-me-up’.

      A detailed study into the reasoning behind a spontaneous treat such as enjoying some healthy cherries, or not so healthy chocolate, revealed one fifth do so because they ‘worked really hard’.

      A further 12 per cent opt for a meal out or a glass of wine after a big spring clean, and another 18 per cent feel they deserve a little indulgence when the sun is shining.

      Other reasons for a ‘treat’ include being able to stick to a budget for a length of time, following a diet for longer than a week and passing a test or exam.

      It also emerged some justify a little expense after doing a good deed, when it is raining outside, or just when they are tired.

      Matt Hancock, spokesman for Love Fresh Cherries, which commissioned the poll of 2,000 adults to celebrate the start of British cherry season, said: “Interestingly, the reasons for wanting a treat vary.

      “Adults can feel in need of a pick-me-up if they’ve had a bad day at work, got stuck in traffic or feeling sad.

      “But on the flipside, a treat can be something awarded when things go well too, like completing a big assignment at work or doing something kind for someone else.

      “The good news is that cherries are a great healthy treat that won’t break the bank and so can be enjoyed every day.”

      When it comes to the types of treats Brits favour most, ice cream, takeaways or a meal out are popular.

      However, we don’t always reach for ‘naughty’ treats, as cherries, a healthy meal and a revitalising spa day are also considered ‘special’.

      Posh coffee, a new book and a day off to do absolutely nothing at all also made the list.

      Researchers found nearly three quarters of the nation feel treating themselves every now and again is ‘important’ to their overall wellbeing.

      Most have a pick-me-up between two and three times a week although 15 per cent said five times a week or more.

      A further one in 10 said they never allow themselves anything special, according to the OnePoll study.

      It also emerged more than half of women would like to treat themselves more regularly, but 50 per cent feel bad at least some of the time when they do.

      The majority of women prefer regular inexpensive things, with 73 per cent saying they would rather buy some cherries or chocolate as a treat, than a car or a holiday.

      This compared to half of men who wouldn’t let money stop them from buying something expensive. One in 50 even said they’d purchase a new car.

      Of all the adults polled, a quarter agreed that when they treated themselves with food they preferred healthy food such as peaches, cherries and apples and one in 10 looked for something healthy but still tasty.

      Heart-warmingly, 58 per cent of adults said that they would treat their friends or family just because they’re great, or to show them how much they care.


      1. When you’re on holiday
      2. Birthdays
      3. Feeling sad
      4. Feeling unwell
      5. Because I haven’t treated myself for ages
      6. Working really hard lately
      7. Completing a goal
      8. When the suns out
      9. Feeling tired
      10. Working hard in the garden
      11. Bank holidays
      12. Because no one else will treat me
      13. Passing a test or exam
      14. Promotion or pay rise
      15. Doing a big spring clean
      16. Staying in at the weekend
      17. Finishing a big project at work
      18. Going for a long walk
      19. Winning a prize
      20. Sticking to a budget for a whole week/month
      21. When it’s raining heavily
      22. Trying something new out of your comfort zone
      23. Doing a good dead
      24. Sticking to a meal plan for a whole week/month
      25. After a break up
      26. When you’re snowed in
      27. Feeling hungover
      28. Helping a friend through a hard time
      29. After some bad feedback at work
      30. Going to the gym
      31. A night without the kids
      32. Moving house
      33. New relationship
      34. Resisting cake and biscuits at work
      35. Getting stuck in traffic
      36. Missing out on a promotion or pay rise
      37. Being early for work
      38. Letting someone have a space in a car park
      39. Missing the bus or train
      40. Being late for work


      1. Cake or chocolate
      2. A meal out
      3. A take away
      4. A glass of wine or a beer
      5. Buying something I’ve wanted for ages
      6. Ice cream
      7. A holiday
      8. Have a lie in
      9. A new book
      10. A new outfit
      11. Buying a nice coffee
      12. A trip to the pub
      13. A day off to do absolutely nothing
      14. A trip to the cinema
      15. Getting my hair done
      16. An extra hour in bed in the morning
      17. Going for a long walk
      18. New shoes
      19. Some new make up
      20. Something healthy but still tasty
      21. A new gadget like a computer or phone
      22. Buying lunch at work instead of a packed one
      23. A night on the town
      24. An early night
      25. Some fresh cherries
      26. A healthy meal
      27. A spa day
      28. Expensive cocktails
      29. A new car
      30. A trip to a theme park

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      Stuart O'Brien

      All stories by: Stuart O'Brien