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Story Events’ London Summer Event Show celebrates record visitor figures

The annual event welcomed over 1,000 members of the industry across the two days.

Story Events is celebrating record attendance to its fifth London Summer Event Show, where over 1,000 visitors and agencies walked through the doors of Banking Hall, London.

This number recognises a record for the show and also sees an eight per cent increase on the previous year’s attendance.

“In addition to over 150 venues and suppliers, this year’s show had more content than ever with a core focus on sustainability in events,” said show director, Clare McAndrew.

“To support this core theme and our overall drive to lower the impact of our events, the show team reduced the amount of waste in all areas including top up water dispensers, using recycled cardboard for the food service and printing our show guide on recycled paper.”

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This theme was given an even greater focus by Giles Gibbons, CEO of Good Business, who presented the results of its audit on the sustainability credentials of the show’s exhibiting venues.

He added: “In an increasingly virtual world, live events have become the tip of the iceberg, the front door, in expressing what a business stands for (and critically what it does not). If companies are not living these values through their events, the credibility of their commitment to sustainability will be rightly questioned by customers and staff alike.”

The show, which took place on January 22 to 23, also saw the introduction of new seminars including a roundtable discussion on Maximising Event Budgets for Management Buy-in led by the Show’s media sponsors, PA Life and editor Jade Burke.

Pre-registration is also now open for Story Events’ next event; The London Christmas Party Show, which will take place at Plaisterers’ Hall from May 14 to 15.