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    Struggling to keep the kids entertained this summer? You’re not alone…

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    Millions of parents claim they have already ‘run out’ of ways to keep the kids entertained over the summer holidays – despite being just halfway through the break.

    A study of 1,000 mums and dads of school-aged children found two thirds struggle to find ways to occupy their youngsters during the break, with four in 10 already out of inspiration.

    As a result, half feel frustrated by the long summer holiday.

    But 88 per cent believe parents are under a huge pressure to keep their kids entertained throughout the break.

    Other challenges faced during the holidays are the days going slowly, the cost of things to do and struggling to find suitable day trips.

    The research, commissioned by NOW, also found 44 per cent feel ‘guilty’ when they don’t have new activities to enjoy with their kids during the summer break.

    And more than a third were nervous about entertaining their child in the UK without their usual summer getaway this year.

    Musician and mum-of-two, Una Healy, who has teamed up with NOW to give parents a helping hand in the battle against boredom, said: “The summer holiday juggle is real.

    “It’s a great time to spend quality time with our children but most parents also continue to juggle work and other commitments while trying to keep their kids entertained.

    “It’s often hard to keep thinking of new ways to keep kids busy especially as the weeks draw on.”

    The study also found working parents take an average of 10 days off each during the school holidays to help entertain their youngsters.

    But when choosing activities to do with their child, the weather, cost and how close to home it is are all factors parents consider.

    Similarly, 27 per cent seek a creative activity, while 25 per cent want it to be something inspiring and 22 per cent like to include an educational aspect.

    Day trips were found to be the top activity, followed by watching TV and films and playing board games.

    But four in five said it’s important to keep the cost of activities down – despite an average of £79.74 being spent each week.

    Despite the stress though, half of parents enjoy the quality time spent with them during the holidays.

    The study, carried out via OnePoll, also found parents have turned to friends, social media and TV shows to find inspiration for keeping their child entertained.

    Although, the summer holidays get more difficult as the children get older, with 10 being the hardest age to keep engaged.

    Following the findings, NOW has revealed five craft ideas from Arty Craft Kids, inspired by episodes of kids’ content – including a ‘paper plate bear’, inspired by Paddington, and Paw Patrol medals.

    Watch the step-by-step craft videos here: https://www.youtube.com/channel/UCnwaU7j34C92ywMHXJahHRA


    1.            The bad weather keeps them indoors

    2.            Stretching budget over the full length of the summer

    3.            Trying to think of fun things to do at home that are low cost

    4.            Struggling to afford keeping their child entertained

    5.            Having to balance work with entertaining their child

    6.            Struggling to think of suitable day trips

    7.            Struggling to think of creative ways to keep their child entertained

    8.            Struggling to think of enough different meals to eat

    9.            Losing inspiration for activities

    10.          Finding time to fit in everything they want to do

    11.          The days going slow

    12.          Lack of sleep

    13.          All the extra laundry

    14.          Tidying up toys

    15.          Not having enough help with childcare

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    Stuart O'Brien

    All stories by: Stuart O'Brien