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    How to create disruptive events

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    With businesses looking for new ways to stand out and engage attendees, could PAs use the power of disruption to shake things up and boost sales? The experts at Apex provide their insight.

    1. Insight into your target market is key. How can you reach out to attendees in new and absorbing ways if you don’t know who they are and what will appeal to them?
    2. Disruption means coming up with more than just a great creative idea; you also have to figure out how to execute it.
    3. Attendees are looking for an experience, and they demand to be put at the very heart of this. Look at ways you can construct compelling multi-sensory experiences that evoke genuine emotions.
    4. From social media walls to gamification, user-generated content makes attendees a part of your event, rather than just passive spectators.
    5. It can be tempting to replicate great ideas you have seen elsewhere. But rather than jumping on the bandwagon, figure out what you can do to make your events unique.
    6. Helping to create one-to-one relationships with attendees, those who can capitalise on the power of tech will become natural disruptors.
    7. Disruption needs you to be honest. If there is something everyone is doing that you know your audience thinks is a complete waste of time that could be your point of difference.
    8. People go to events to generate and strengthen relationships, learn something new and discover a sense of purpose. Disruptive events should also see attendees leave with a fresh perspective.
    9. Don’t be scared to make your guests feel a little bit uncomfortable. For example, turn a keynote session on its head and ask your guests to lead. Disruption shouldn’t be predictable.

    The team at Apex understands the immense effort that goes into preparing for events. If you’d like to find out more about how they can use disruptive techniques to make your events a success, contact them today to find out more, or give them a call today on 01625 429370 to discuss your requirements in more depth.

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    Molly Dyson

    Former Editor – PA Life

    All stories by: Molly Dyson