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      event planning

      CHRISTMAS EVENT PLANNING: How to create a theme for your party

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      Don’t go down a rabbit hole thinking about themes for your Christmas party, says Michael Charles, Creative Director at Julia Charles Event Management (although Alice in Wonderland is a great option)… Christmas parties are often created around a theme, with PAs having the tiresome task of assuming that they have to think of a new […]

      How to plan the perfect office Christmas party

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      As part of our new series of features taking a look at the projects that PAs and EAs are tackling, we speak to Jo Parkin (pictured, below), Assistant to the VP of Customer Development at Alpro UK, about organising the annual company shindig… Tell us about a brief you were given for a company Christmas […]

      Case Study: Event planning – Growth Conference 2019 with Metro Ecosse

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      Metro Ecosse – who will be attending the London Events Summit in October – were recently asked by the Growth Conference 2019 to create an event that put personal interaction at it’s heart; focusing on experiential content, networking and choice – Here’s how they did it… The Project The Venue The Growth Conference 2019 was […]

      How to host events with a business approach

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      Creativity is important, but corporate events need to be managed with a more business-centric approach, argues Martin Richardson, Managing Director at Ten Thousand Hours. And maybe it’s time to quit doing the same thing… The creation of impactful and meaningful events is becoming increasingly important to PAs, but how often do you get the full […]

      Top tips for organising the perfect AGM

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      Privacy, security, accessibility and a comfortable environment are some of the key attributes a venue should have if they want to successfully host Annual General Meetings (AGMs). The advice comes from Glaziers Hall, a regular host of AGMs for companies such as Royal London and Senior PLC, with the London Bridge venue able to identify […]

      VenueScanner asks ‘Why is event planning falling short of tech’?

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      “Simple elements of other online industries – such as transparent pricing, live availability, and online payment systems – have yet to be perfected by the events industry,” said VenueScanner’s Rebecca Kelly. The events industry boasts a number of technological advancements, from mobile ticketing, QR scanners for business cards and sensors to track footfall, so why […]

      How to make event planning a breeze

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      Organising a function can be a time-consuming task, from selecting the venue and finding the right caterer, to handpicking the ultimate entertainment, it’s a busy time for an assistant. Nicky Brown, director of Arctic Fox Events, shares her top tips to ensure your event is a roaring success. It’s the start of the year and […]

      Penelope Alice visits the brilliantly British Luton Hoo

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      Last week, PA Life Club members got to enjoy a five-star evening of brilliant service, luxurious rooms and breath-taking views from the Luton Hoo manor house hotel, spa and golf club. We’ve sent the PA Life PA, Penelope Alice along to visit the historic manor house and let you know what she thought of it…  […]

      When the party stops, the data collection begins

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      Anyone planning an event of any size; large or small, needs to know how successful the event was. From capturing data to leaving people with a positive attitude, event planners only have a small window after an event to capture this information for analysis. Did your ROI actually come suggest the event was a success […]

      PA Life joins forces with Arctic Fox Events, the new venue finding and event management firm

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      PA Life is pleased to announce it is working side-by-side with Arctic Fox Events, a new venue finding and event management company in the industry. The new partnership will see Arctic Fox Events working as the sole venue finder for PA Life. With over 20 years’ experience. the company strives to work with clients to […]