City Cruises

30 Euston Square opens digitally enhanced spaces

London venue transforms into a magical circus for one night only.

30 Euston Square has unveiled a new digital cinema projection system and 8-screen video wall during circus-themed showcase launch event.

Guests were met by the 4K 84” welcome screen and full floor vinyl cover designed to show how the area can be turned into something spectacular.

Cinematic circus-style imagery and 4K video were broadcast onto the new 5-metre wide 8-screen video wall, located in the Exhibition area adjacent to the Auditorium.

The video wall provides a visual platform to promote branding and sponsorship opportunities.

The Exhibition area was transformed into colourful circus setting, providing a background for guests to enjoy playful circus-themed food and drink created specially for the event by Executive Head Chef, Daniel Broughton.

A range of theming and branding brought colour and purpose to the space, including magic mirrors, photo cut-out boards and a complete 7-metre-wide lift vinyl wrap, providing an exquisite backdrop to the circus ring and performance area.


A separate ‘relaxation’ zone was also decorated adeptly with red curtain draping, festoon lighting and bright seating.

Meanwhile, the 300-seat auditorium showed off the new Sony HDR 4K DCI Laser Cinema Projection system and digital cinema surround sound processor.

Neda Tootoonchi, Director at F&F Events, said: “From the captivating invite to the choice of food, drinks and entertainment on the night, everything was spot on. The entire experience was so well thought out – 30 Euston Square ticked all the boxes on how a showcase should be run”

30 Euston Square General Manager, Allan Heard, added: “Our spectacular event, in town for one night only, was the perfect opportunity to showcase our team’s artistry in delivering experiential events that last a lifetime. With our new digitally enhanced spaces and our resourceful events team, we are perfectly equipped to host the most cinematic and creative events.”