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      Event profs discuss ROI at thought-leading clic+ Club seminar

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      Event professionals from across the country gathered in Cambridge on Friday, 24 March for the last clic+ Club event in the ‘5 Steps to Successful Events’ series.

      The free seminar provided industry professionals with key insight to measure the effectiveness of their events against clear and realistic business objectives. David Preston and Richard John from Realise, the UK’s first dedicated events training agency, took to the speaker panel alongside Jamie Vaughan, CEO of audience engagement platform Glisser.

      The best practice event, spearheaded by Robinson College, has attracted event industry leaders from across the country over the last nine months with its ‘5 Steps to Successful Events’ series.

      Rose McDonald, head of sales at Robinson College said: “We’re proud to provide a platform for event professionals across the country to come together to collaborate and learn through the clic+ Club event series. Each Club has focused on a different aspect of planning and delivering events and last Friday’s seminar concluded the series by focusing on business objectives and return on investment. We understand how crucial it is to be able to provide clear results from events and we wanted to lead the conversation to help those in our industry.”

      The seminar was the final event in Robinson College’s clic+ Club ‘5 Steps to Successful Events’ series. These focussed on exploring new and innovative ways to run successful events, broaden networks and share best practice within the event industry. Key event sponsors included Glisser, Blendology, Brand Anonymous, Absolute AV Solutions and PA Life. Blue Smile, the Club’s 2016/17 charity, was also present.

      The clic+ Club has evolved from the award-winning clic+ 2014 and 2015 conference and exhibition to build on the initiative’s founding principles: Connect, Learn, Innovate and Communicate.

      The next clic+ annual conference will take place on Tuesday, 10 October at the Crausaz Wordsworth Building, Robinson College, Grange Road, Cambridge CB3 9AD. Registration details will be available shortly at robinson.cam.ac.uk/conferences/clic-events.

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      Molly Dyson

      Former Editor – PA Life

      All stories by: Molly Dyson