Don’t go down a rabbit hole thinking about themes for your Christmas party, says Michael Charles, Creative Director at Julia Charles Event Management (although Alice in Wonderland is a great option)… Christmas parties are often created around a theme, with PAs having the tiresome task of assuming that they have to think of a new […]

As part of our new series of features taking a look at the projects that PAs and EAs are tackling, we speak to Jo Parkin (pictured, below), Assistant to the VP of Customer Development at Alpro UK, about organising the annual company shindig… Tell us about a brief you were given for a company Christmas […]

Metro Ecosse – who will be attending the London Events Summit in October – were recently asked by the Growth Conference 2019 to create an event that put personal interaction at it’s heart; focusing on experiential content, networking and choice – Here’s how they did it… The Project The Venue The Growth Conference 2019 was […]

Creativity is important, but corporate events need to be managed with a more business-centric approach, argues Martin Richardson, Managing Director at Ten Thousand Hours. And maybe it’s time to quit doing the same thing… The creation of impactful and meaningful events is becoming increasingly important to PAs, but how often do you get the full […]

Privacy, security, accessibility and a comfortable environment are some of the key attributes a venue should have if they want to successfully host Annual General Meetings (AGMs). The advice comes from Glaziers Hall, a regular host of AGMs for companies such as Royal London and Senior PLC, with the London Bridge venue able to identify […]

“Simple elements of other online industries – such as transparent pricing, live availability, and online payment systems – have yet to be perfected by the events industry,” said VenueScanner’s Rebecca Kelly. The events industry boasts a number of technological advancements, from mobile ticketing, QR scanners for business cards and sensors to track footfall, so why […]

Organising a function can be a time-consuming task, from selecting the venue and finding the right caterer, to handpicking the ultimate entertainment, it’s a busy time for an assistant. Nicky Brown, director of Arctic Fox Events, shares her top tips to ensure your event is a roaring success. It’s the start of the year and […]

Last week, PA Life Club members got to enjoy a five-star evening of brilliant service, luxurious rooms and breath-taking views from the Luton Hoo manor house hotel, spa and golf club. We’ve sent the PA Life PA, Penelope Alice along to visit the historic manor house and let you know what she thought of it…  […]

Anyone planning an event of any size; large or small, needs to know how successful the event was. From capturing data to leaving people with a positive attitude, event planners only have a small window after an event to capture this information for analysis. Did your ROI actually come suggest the event was a success […]

PA Life is pleased to announce it is working side-by-side with Arctic Fox Events, a new venue finding and event management company in the industry. The new partnership will see Arctic Fox Events working as the sole venue finder for PA Life. With over 20 years’ experience. the company strives to work with clients to […]

Our busy budding PA, Penelope Alice has been experiencing the fast lane with the Williams F1 Conference Centre and what a Formula One team can offer your business.  To win a Formula One race takes skill, teamwork and organisation, which just happen to be some of the same qualities it takes to be a PA. […]

Celebrating the achievements of staff should be a priority for every employer, as by not doing it, it can spell disaster if employees consistently feel underappreciated. From little signs of appreciation, including novelty gifts and thank-you emails, to events designed with the sole aim of demonstrating gratitude, there are a limitless number of ways in […]

When it comes to a themed event, less definitely isn’t more according to Emily Falconer, head of venue marketing and events at No.4 Hamilton Place. Here, she shares her thoughts on how you can help your guests ‘escape’ at your next bash. More is more as far as themed events are concerned. I’ve always found […]

An essential part of any PA’s job is of course, event planning. It can be as stressful as it can be fun. Planning the perfect event is an art form rather than a skill. Vincenzo Ferrara finds out if the new App from PartyMaker, is designed to cut out a lot of the hard work […]

Yesterday a group of PAs, including PA Life Club members, took part in the second PA Life Masterclass, which proved a resounding success. With a key focus on event planning, guests learnt new skills and took away tricks of the trade to ensure their next event reaches new levels. Taking place at No. 4 Hamilton […]

If you’re looking to increase your skillset and find out some new tips for event planning, don’t miss out on the PA Life Masterclass next week. With just two places remaining for PAs to join, the Event Planning Masterclass taking place on May 29, 2018 at No. 4 Hamilton Place, will see a series of […]

Looking for some inspiration for your next event? Make sure you don’t miss out on PA Life’s upcoming Masterclass focussing on event planning, which will provide you with everything you need when organising your next outing. Kicking off at 12pm at No. 4 Hamilton Place on May 29, 2018, guests will be able to take […]

Active meetings designer, Green Hat People, will be taking part in the upcoming PA Life Event Planning Masterclass this month. Hosting a roundtable, the firm will put together a game to help guests organise the perfect event. Taking place May 29 at No 4 Hamilton Place, London, Grace Barrett, business development manager at Green Hat […]