In our latest PA interview Cara Gaffney, a PA at Office Space in Town and a PA Life Star Awards 2019 winner, talks about how she started life as an Assistant, her daily challenges and why technology is so important to the roleโฆ What inspired you to start a career as a PA/EA? Growing up, […]
interview
Work & Life with Office Space in Town’s Cara Gaffney
In conversation with Aimee Browne: The Mindful Assistant
A year ago, Aimee Browne was laid up in bed suffering from depression that was so bad, she had suicidal thoughts. Today, the EA for The Works is a picture of vitality and is running three businesses alongside her โdayโ job. She tells us her storyโฆ Aimee Browne epitomises joy and wellbeing. Bouncing through the […]
PA Life Lockdown Stories: Marie Heinsen, Sagittarius
Our new series takes a look at how PA Life readers are coping with working during the lockdown. First up, we talk to Marie Heinsen, Executive Assistant to the co-founders and head of Sagittarius Agency Servicesโฆ How long have you been working from home?My daughter finished school on Friday March 20th – that was my […]
Top Tips: How to impress in your video interview
By Karen Young, Director of Hays Accountancy & Finance Rapidly changing circumstances and investment in digital transformation in recent times means our workforce is working more remotely and more flexibly than it ever has before. This is adapting hiring and application processes and the emergence of video interviews is a significant part of this. There […]
Q&A with Lucy Everett, VA at Virtually Supported
Lucy Everett is a Virtual PA with Virtually Supported. Here she talks about how she started out, the challenges of her role and the importance of technologyโฆ What inspired you to start a career as a Virtual Assistant? It was something I had thought I may do when my son was a little older, but […]
Coronavirus: Event technology at Church House is shifting physical events online
With the World Health Organization characterising the Coronavirus (COVID-19) a pandemic, alternative event delivery methods are top of our minds to ensure that meetings and conferences that require real-time engagement continue without interruption.ย ย In this interview, Church Houseโs Audio-Visual Manager, Bradley Hill, explains how the venue is utilising event technology to ensure that events can […]
PA Profile: Marie Bliss, Tesco
Communication is key to being a great assistant, especially if youโre a PA to three Directors in the Group Communications department at the UKโs biggest retail chain. PA Life visited Tesco HQ in Welwyn Garden City to discover how Marie Bliss has honed her skills over 14 yearsโฆย How did you become an Assistant? I […]
Work & life with Arup’s Anna Fiske
Anna Fiske is a PA to two senior Directors at professional services giant Arup. She talks to PA Life about her career to date, the challenges of her role and the importance of technologyโฆ What inspired you to start a career as a PA/Assistant? After my degree, I took a secretarial diploma, so I would […]
PA Profile: Monica Lien, PA to Pat Sharp
Monica Lien is the PA for the broadcaster Pat Sharp. Under her married name of Monica Sharp, sheโs also his wife. PA Life speaks to her about the peculiarities of working for a man within the media industry โ who is also her spouseโฆ How did you meet Pat? It was at a nightclub in […]
PA Life Summit Speaker Q&A: Melody Brooker, Live The City
In the latest of our Q&A’s with PA Life Summit speakers, we sat down with Live The City Managing Director Melody Brooker to discuss her career path, industry trends and advice for aspiring event managers… Tell us a little bit about your career to date and what your current professional focus is? I left a […]
PA Profile: Abi Sangster, EA to Mary Portas
Working so closely to someone in the public eye requires a certain level of discretion, something which Abi Sangster, EA to Mary Portas, is all too familiar with. PA Life sat down with her to find out why she never planned on becoming an assistant, and how her gregarious personality has led her to achieve […]
5 minutes withโฆ Leanne Farrell, founder of Leanne Farrell VA
After launching her own virtual assistant business a few years ago, Leanne Farrell, founder of Leanne Farrell VA, has never looked back since. Here she explains why she needed to make the jump and stop thinking โwhat if, and why she just canโt live without her phone. How did you launch your business? I started […]
Top stories of the week
As we continue to keep you informed on whatโs happening in the events world and up to date, donโt forget to check us out onย Twitter,ย Facebookย orย LinkedIn. Cast your votes for your industry favourites with the PA Assist Awards PA Life has been nominated for the fifth consecutive year in the Periodical Publications for the PA category. […]
Interview: Capita on why well-being is crucial to business travellers
For those who are booking travel and those who are are taking the trip, health and wellness is a huge factor many need to consider. PA Life’s Recommended Supplier, Capita Travel & Eventsโ Matthew Holman, head of travel well-being and Jonti Dalal-Small, head of behavioural science, reveal how employees can monitor their health and why […]
5 minutes withโฆ Mary Portas
Weโve heard from the PAs themselves about their day-to-day lives in the workplace, but weโve decided to ditch the rule bookย and speak to a boss to find out what they look for in an assistant. In a special ‘5 minutes with…’, Jade Burke speaks to retail consultant and broadcaster Mary Portas, to find out why […]
Interview: Enjoy new levels of luxury with My Private Villas
With a variety of villas across a number of locations including South America, Thailand and the Seychelles, My Private Villas can offer corporate guests an experience they will never forget. Since being confirmed as a headline sponsor of the PA Life Club, Jade Burke chats to Paolo Macchiaroli, CEO and founder of the firm, to […]
Weird and wonderful interview techniques that work
Interviewing someone for a job can be just as nerve-racking as being the one interviewed, from choosing the appropriate questions to ask, to asking if the candidate fits in when your company. We explore how employers can incorporate some alternative methods into their next interview. ย Once upon a time, job interviews were fairly straightforward […]
Top stories of the week
As we continue to keep you informed on whatโs happening in the events world and up to date, donโt forget to check us out onย Twitter,ย Facebookย orย LinkedIn. PA Profile: Lydia McKay, Pretty Little Thing At the time of interviewing, Lydia McKay was EA to the co-founder of Pretty Little Thing. Having worked on the corporate side in […]

















