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      PA Profile: Samina Azam, CCEP

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      It’s clear that the Coca-Cola brand runs through the veins of Samina Azam, EA to VP at Coca-Cola European Partners – her passion is palpable. With such a varied job role, Jade Burke visits the company’s headquarters in Uxbridge to find out why upskilling is so important to her and how she has overcome stereotypes […]

      10 priceless nuggets of wisdom from experienced PAs

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      10 Nuggets of wisdom from experienced PA’s for anyone starting out in the industry. We asked you, the PA Life audience on social media to share your experiences for advice that you would give to a new PA starting out. The number of people that responded, ended up being a lot more than we could have […]

      Join PA Life at Agent Provocateur this February

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      Iconic British lingerie company Agent Provocateur is opening its doors to PA Life readers just in time for Valentine’s Day, showing off its capabilities as a meetings destination and giving you the chance to browse their wares. Greeting visitors with a Prosecco reception at 5.30pm on February 6, 2018 at 6 Broadwick Street, Soho, attendees will […]

      How to become a successful VA: live from the PA Life Training Day

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      With the PA Life Training Day confidently running into the afternoon after a delicious lunch provided by the team at London’s InterContinental O2, our seminars have continued to innovate and educate the nearly 150 PAs as we overlook Canary Wharf. Talking this morning was Charlotte Wibberley, CEO of VIP VA, who was giving her secret […]

      PA Life partners with Asemblr to white label event-planning platform

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      We’re pleased to announce we have formed a partnership with Asemblr, an innovative event-booking platform designed with PAs in mind. Asemblr offers everything PAs need to plan their companies’ events from start to finish, both online and on mobile devices. It features a wealth of venue options around the country, as well as the largest […]

      The July/August issue of PA Life is out now

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      The latest issue of PA Life is now available to read online. Inside you’ll find everything you need to plan the perfect Christmas party in our suppliers’ guide – think unique venues, tasty catering and even the ideal place to escape the winter blues. We also have an interview with Craig Harris, EA at Shelter […]

      PA Life shuffles team, appoints new editor

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      Erstwhile digital editor Molly Dyson has been appointed as Editor of PA Life, responsible for both print and online. Dyson has worked on PA Life for four years and was last year promoted to Digital Editor. She has spoken at a number of PA conferences and regularly attends PA networking events. She takes on the […]

      PA Life wins award for third year in a row

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      We are excited to announce that for the third year running, PA Life has won the Members’ Voice award for Best PA Industry Publication 2016. This is a monumental moment for the team and a testament to the value of our readers’ voice in the industry. We couldn’t have won this accolade without your votes. Thank […]

      PA Life nominated for award third year running

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      PA Life is delighted to announce it has been nominated for Best PA Publication in’s Members’ Voice Awards 2016. Since 1999, has been working with the PA community and listening to who they consider to be the best at what they do. Each year the site conducts the Members’ Voice Awards to find […]

      Take our survey and win Matchday Hospitality at Stamford Bridge

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      At PA Life, we’re devoted to producing content that you want to read. We’d like to get some feedback from our readers to help us tailor our content to your needs. In exchange, our survey sponsor Stamford Bridge is offering three lucky participants the chance to win two Matchday Hospitality tickets each. Getting an overview of […]