Daniel Skermer, founder of the Birmingham PA Forum and Birminghamย PA Awards, is back with a bang following the announcement of the upcoming Birmingham PA Forum Learning and Development Conference 2019. Here, he shares what the day will hold and why he strives to offers PAs new motivational and inspirational content to drive their ever-changing careers. […]
interview
Interview: Daniel Skermer on delivering a new conference for the North
Interview: Felloโs Simone Buckley on the changing world of business travel
Having worked with PAs for over 23 years, travel management company Fello knows how to make booking business travel simple and effective. Simone Buckley, group CEO of Fello shares some helpful tips and tricks for assistants to make the most of and why technology is having such an impact on travel. Can you tell us […]
Podcasting PA Liz Van Vliet on why PAs won’t be replaced by tech
Podcasts have risen to fame over the last five years, with more of us than ever downloading and listing to them. With topics that vary from showbiz news to gardening, they can be easy listening or a place to learn new information and skills. After many hours listening to podcasts devoted to helping PAs/EAs develop […]
Spotlight on: JJ Media Group
With 30 yearsโ experience, JJ Media Group has cemented its position as a leading production services specialist. Jade Burkeย chats with Amy Green, the companyโs marketing and new business manager, about its plans for breaking into the corporate world and the power of technology. Can you give us a brief history of JJ Media Group? With […]
Work & life: Shirley Ruiz
With a bucket list as long as her arm, Shirley Ruiz, EA at HSBC, canโt wait to travel to more countries and experience their cultures โ but just make sure a Passionfruit Martini is waiting for her when she returns home. What inspired you to start a career as a PA? Originally, I was working […]
Interview: Beatโs Dimitri Serif on offering a 5-star service
Jade Burke chats with Dimitri Serif, events manager of London night clubs Beat and Toy Room, to discuss how the venues can cater to every PAs need and why it is so important to deliver a five-star service in a club environment. Can you tell us a bit about the Beat brand and how it […]
Interview: Birmingham PA Awards winner: Hannah Smith, Designated PA
2018 saw the introduction of the first Birmingham PA Awards, and what an evening it was, where five exceptional assistants were recognised for their efforts and achievements in the industry. Jade Burke speaks to Hannah Smith, VA at Designated PA, the winner of the inspiration award, to find out why she believes PAs are no […]
Do women struggle to articulate their thoughts during interviews?
It’s never easy in an interview to explain your thoughts and ideas, the added pressure of making sure not to say the wrong thing can often leave you leaving feeling frustrated. New research suggests that women struggle more to articulate their thoughts during interviews.ย Research released today has found six in ten women struggle to […]
Interview: Get festive this season with Mecca Bingo
The thrill of waiting for your number to be called is something every avid bingo player is familiar with, but why not consider a night at the bingo for your next festive bash? Caroline Webb, spokesperson for Mecca Bingo, reveals why the game can provide a fun alternative for corporate clients and employees. What types […]
5 minutes with… Emma Powell, EA at Chester Zoo
Emma Powell is a highly respected executive assistant at Chester Zoo, where she strives to always be organised and social.ย Starting from a divisional secretary, she has worked through the ranks, both at the zoo for 14 years and her local PA networks, to become an inspirational EA for many that are starting out in […]
Interview: Birmingham PA Awards winner: Hannah Cowell, JW Hinks
2018 saw the introduction of the first Birmingham PA Awards, and what an evening it was, where five exceptional assistants were recognised for their efforts and achievements in the industry. After taking home the Aspiration Award Hannah Cowell, secretary to partners at JW Hinks, chats to Jade Burke about the ever-changing role of an assistant […]
Is it time for you to take a detox?
Emily Shaw is the brains behind the detox brand Amaveda, where she shares her healing powers of herbs and Ayurveda with anyone looking to invigorate themselves. Jade Burke speaks with Shaw to find out how PAs can take time out of their busy schedules to look after their well-being and why more people should take […]
Interview: Birmingham PA Awards Winner: Chelsea Guerin, Trowers & Hamlins
2018 saw the introduction of the first Birmingham PA Awards, and what an evening it was, where five exceptional assistants were recognised for their efforts and achievements in the industry. Jade Burke chats to Chelsea Guerin, PA at Trowers & Hamlins who scooped the Innovation Award, where she reveals why networking is crucial to a […]
Top stories of the week
As we continue to keep you informed on whatโs happening in the events world and keep you up to date, donโt forget to check us out on Twitter, Facebook or LinkedIn. 1. The funniest ‘out of office’ responses Itโs August, and statistically most UK holiday time is taken during this month. Youโll notice that it […]
Interview: Birmingham PA Awards winner: Jayne Forgham, PwC UK
2018 saw the introduction of the first Birmingham PA Awards, and what an evening it was, where five exceptional assistants were recognised for their efforts and achievements in the industry. Jade Burke catches up with Jayne Forgham, PA at PwC UK, who took home the Motivation Award on the night, to find out how winning […]
5 Minutes with: Kate Isaacson, EA at Power Solutions (UK) ltd
Kate Isaacson is fairly new to the world of being a PA/EA. Over just 22 months, she has gone from a completeย beginner in the position to now being a well respected and highly regarded up-and-comer. Nowย theย EA to MD atย Power Solutions (UK) Ltd, she speaks to us about her experience so far.ย How did you come […]
Why I joined the PA Life Clubโฆ
As we ramp up the PA Life Club offering with the addition of FAM trips and Masterclasses, never has it been a better time to become a member. Linda Moss, senior executive assistant at CSGI, reveals why she has maintained her membership for over four years. How long have you been a Club member? I […]
5 minutes withโฆ BBCโs The Apprentice winner James White
James White, The Apprentice winner 2018, has launched a new specialist property and construction division to his existing company, Right Time Recruitment. Here, he reveals why the recruitment firm is seeking to get more PAs on its books, as well as some top tips if youโre looking to apply for the hit show. How has […]

















